Tag Archives: Pedigree Write a Post

These Groups Are Getting Creative, and Recognized For It

11 Oct

Social Good On Mashable

A google alert directed me to an article on Mashable’s Social Good page, a place

 

The Pedigree Post Project

 

I haven’t spent a lot of time looking at but definitely should have been.  It’s a great section of Mashable and there’s a lot of articles worth reading.  This particular story is about the nominees for the upcoming Mashable Awards in the area of Creative Social Good Campaigns.

Nine campaigns are described, and are complemented with videos or pictures.  There’s some big names such as Pepsi and Pedigree listed, but there’s also lesser- known organizations like To Mama With Love, and charity: water.  All were mentioned for their creative fundraising efforts.  Most of the programs utilized Facebook, Twitter and/or YouTube.

Some of the campaigns are creative, but it’s questionable if they’re raising money.  For example, the Bra Color Facebook Update concept isn’t bringing in the bucks, and to be honest, it got a little bit annoying last year when my entire Facebook newsfeed was bombarded with different colors.  It is however, getting people talking, and noticing, and that’s the most important thing when it comes to social media.

 

The Pepsi Refresh Project

 

The Pepsi Refresh Project really caught my attention.  Instead of spending huge amounts on Super Bowl commercials per usual, Pepsi orchestrated a social media giving program, spending $20 million to award grants to grassroot projects, and even more during the Gulf oil spill crisis.  People went to the site and voted on causes they supported and the causes that won the most votes were given grants.  Since January, more people have voted for causes than voted in the last presidential election, as reported by Mashable.  Here’s the video on the Project:

The Big Bucks

At first I was thinking Pepsi is obviously a huge company with tons of resources, so clearly they have no problem raising money.  But I took a look at the website and they’re actually doing a lot of good for any cause, not just big ones.  Anyone can submit an idea (they accept around 1000 monthly) and from there anyone can vote.  To submit an idea, you download the toolkit and submit your idea in one of the following categories: health, arts & culture, food & shelter, the planet, neighborhood or education.  Submissions open and close at different weeks throughout the month and then the voting opens.  Grants are awarded in $5,000, $25,000, $50,000 and $250,000 amounts.  You title and describe yourself and your project, jazz it up with multimedia, then review and submit.  There’s a list of dos and don’ts, and guidelines for posting descriptions.  It’s a great program, and there’s a lot of successful groups, but unfortunately it had to be a project within the U.S., so my project wouldn’t qualify.

What’s Next

After reading the articles and checking out the creativity a lot of groups are showing, I want to come up with something fun and unique to try for Project Revive.  I’ll keep you update on that front… in the meantime, any ideas?  Leave a comment!