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Donations for Donuts

3 Dec

People like things that are fun.  This much is obvious.  For generation X & Y, the fun happens at their computers on Facebook, Twitter, and on their phones and cameras.  Millions of humorous pictures, videos, stories and anecdotes.  Look no farther than Texts From Last Night to get the picture (or download the iPhone app).

Anyway, the internet and new media allows humor to go viral, and some people, including Elie Klein, have realized the power humor and fun competition has to raise money.  I caught this article about Klein on an Israel news station, Ynetnews.  His mission: to cram down as much sufganiya (Israeli donuts) as possible.  Blessed with one heck of a metabolism, Klein is eating a donut for every donation to charity made by individuals across Israel, where Klein resides.  The campaign began last year when a group of neighbors placed a bet about who could eat the most sufganiya.  To keep score, they updated their Facebook and Twitter statuses, so everyone stayed in the loop.

This year they’re going at it again, and using social media the same way to keep track of the donuts eaten.  The important difference this year, is the fundraising.  When Klein told his family about the donuts, his wife’s cousin challenged she could eat just as many, and bet $10 to his charity of choice on the winner.  Another neighbor also pledged a donation based on the donut-eating, and then a friend made a Facebook event and the rest is history.  To date, Klein has consumed  47 donuts and continues to update his status, including the number of causes (currently 37) and the donations made by various people (amounting to about US $4914).

Social media’s at work here in a very uncomplicated way.  Someone is cramming as many donuts in his mouth as humanly possible, and people think it’s funny.  Betting on it makes it exciting, and fundraising works best when it’s exciting.  This is something to keep in mind when attempting to raise money among young people.  The nonprofit landscape is evolving, as it moves away from the dated door-to-door pledging or those horrendous phonathons to social media.

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November at NCCF Means Giving Back

14 Nov

An Impressive Initiative

The Northern Chautauqua Community Foundation (NCCF), of Chautauqua, New York, has launched one of the most creative social media campaigns I’ve seen.  The foundation is a nonprofit group that distributes grants and scholarships to their community.  One of their initiatives, AmazingCounty.com is an online treasure hunt that allows users to solve clues and perform tasks to earn points, and each point is a chance to win a prize (daily, weekly, or special event).  There’s also a grand prize and runner-up prize at the end of each month.  Multiple sponsors make Amazing County possible, and all the prizes given out are donated.  The program allows community members to explore their local resources, while competing in activities such as puzzles, videos and activities.

The Ultimate Interactivity

Some of the tasks are as easy as posting discussions on Facebook.  Not only does this simplicity encourage users to participate, but it allows for interaction between the foundation and members of the community.

November marks the last full-scale online treasure hunt, and the theme, appropriately, is giving back and philanthropy.  People have been discussing how they plan to give back to their community on Facebook.

(Small) Room for Improvement

Amazing County is also on Twitter. I noticed there aren’t nearly as many followers here compared to their Facebook page (26 on Twitter compared to 521 on Facebook!), but on the surface the Twitter site looks like a great place to see opportunities to score points.  Looking a little deeper, one tweet tells users that they’ll receive 500 points for each person who joins that they invite.  Invite where?  To what?  Some of these tweets are a little confusing.  Overall, it seem like the Twitter page mostly directs users to the Facebook page to see challenges, which is why there probably aren’t as many followers.

Regardless of this minor detail, this is an awesome effort to connect the community virtually, and create a space where they can share knowledge and pride for their area, while having fun competing in the challenges and activities.  Hats off to you, NCCF.

More good stuff from Chad Norman

8 Nov

Remember one of my very first posts where I shared a video about 50 tactics for nonprofits trying to tackle social media?  It was a great video, and its sequel from Chad Norman is just as good.  Check out 50 (More) Social Media Tactics for Nonprofits:

View Video Here

 

With a site called TweetReach, you can see how far your tweets travel.  You can also create a branded page for your charity on Foursquare… actually, a ton of slides in this presentation are dedicated to Foursquare.  Check out the page for Wildlife Watch. Facebook is also mentioned frequently, but there are some other apps that Norman talks about that can be very useful for nonprofit groups.  This is a great resource for new, smaller campaigns to look for ideas.

Spreading Positivity, One Crane at a Time

2 Nov

Making a movement viral

Sometimes charities utilize social media to spread awareness or start a viral movement, rather than solely to raise money.  Sometimes these efforts lead to raising money.  But before any fundraising takes place, a group has to spread awareness about their cause, and the more people reached, the better.  Take for instance, breast cancer awareness, and the millions of status updates on Facebook (“I like it on the …”), a movement that didn’t raise any money, but absolutely got people thinking.

Sandy’s cranes

Here’s a project that a fellow blogger has taken on, called Sandy and the 1000 Paper Cranes, and I think it’s a really cool idea.  Sandy isn’t trying to raise any money, and isn’t sponsoring any big charity or organization, so this is a bit of a side step from my usual beat.  But Sandy is spreading something positive, and sometimes a kind gesture or happy thought can pick up someone’s day (or at least an hour or so).  On her About Page, Sandy says, “My hope is that people will see the

Crane 111: Lucky

crane and be influenced in a positive way, even if it’s just a pleasant thought. Without being too whimsical or naive, I just wanted to spread a bit of happiness around in a relatively simple way.”

Sandy aims to fold 1000 Paper Cranes and place them in random different locations, with hopes that people will find them.  Each crane has a different positive word on it, and as of October 30, 2010, 111 cranes have been released.  The website is also listed on the crane, so if people find a crane they can visit the site and make a comment.  One person found a crane while on a trip in Washington, D.C.:

I recently returned from a deployment to Iraq, and am visiting my parents in Virginia for the first time in a year. I went to the Smithsonian Museum of Natural History with my father yesterday, and as I was admiring the expo on ancient humans, I noticed one of your cranes right on the table next to me. Number 103, savor reminds me to savor the time that I have with my family right now. I will hold onto this crane and place it somewhere in Tacoma, WA, when I return to Fort Lewis next week! Thanks for such an interesting and thought provoking idea.” -A Lieutenant stationed at Fort Lewis, Washington

Another cool part about this is that this person said upon returning, they planned to place it somewhere new, sort of like a pay-it-forward concept.

The blogosphere: connecting a project with its followers

Crane 107: Pleasure

By connecting her project with a blog, Sandy is able to connect with her followers in a way she couldn’t otherwise so.  Sandy’s blog tracks all the cranes she makes, with pictures, where they’re placed and when.  The bog entries also have a definition for each word and a little anecdote from Sandy regarding where it was placed.  She then offers the ability for finders to voice their feelings about the positive words and share the action they take from there.  If you want to help out and make a crane, visit Sandy’s site and join the movement!

Nonprofit Social Media: What’s at Stake

1 Nov

Reputations at risk

An article by Sanngeeta Haindl from Justmeans got me thinking about a topic I haven’t covered concerning social media: reputation.  Haindl wrote about a survey conducted in London in which

“A staggering 52 per cent were reluctant for their organisations to use social media platforms like Twitter and Facebook, as they had concerns about reputational risk, which prevented many from making the most of the communications opportunities provided by social media trends.”

The main reason for distrust of social media within the various organizations was fear of negative comments in a public forum.  This may be a concern for many, since it’s easy to receive feedback that charities may not be happy with.  People now have the ability to express their opinion to a wide audience through social media, so the relationship between the organization and their supporters has shifted from a controlled line of communication and donation collection to a transparent, public conversation.  As discussed in the article, there’s not very much negative feedback toward non-profits, since public trust placed in charities is so high.  The problem is that these groups don’t always know how to listen and respond to the public conversation.

A look at what works

The article suggests that managers look at specific case studies to see the value of social media.  Some good examples can be found on Facebook and Twitter pages for LIVESTRONG, Hope for Haiti, or Campaign for Cancer Prevention.  These are groups that have grown their following base to thousands of people, and have run effective campaigns to spread awareness and raise money using social media.  They have realized the power of various networks and how they can help their respective causes.  Another benefit?  A new type of relationship between the charity and the supporter/donor.  Here’s an excellent quote from Haindl’s article:

“Previously, a charity’s relationship with a supporter would only begin when the person became a donor, yet now through social media trends a charity can begin its relationship with people well before the donor stage”

Advertising and charities

There’s a second component to this idea, and that’s the use of nonprofit advocacy by businesses.  Many companies are promoting charity projects (see Pepsi’s Refresh Project), or are sponsoring programs like Twollar’s (see my post).  While they’re making efforts to support good causes, the question of whether or not advertising starts disguising itself through advertising.  Let’s return to the Pepsi Refresh Project.  They’ve installed an application on Facebook  that allows users to discuss their ideas and try and gain votes for their projects.  While it’s a good use of Facebook, there’s advertising going on (note the main picture).  I don’t think it’s necessarily a bad thing.  Why not combine viral interest with advertising revenue?  It gets the word out, and the bottom line is Pepsi is still donating money to various charitable causes.  There’s definitely going to be some scrutiny though, and companies that do choose to team up with charities should expect to be put under a microscope concerning their advertising.