About My Research

Here’s My Mission

This past summer I volunteered at a school for migrant worker’s children in Shanghai, China.  I went every week and spoke English with the kids, sang classic American sing-alongs like “If you’re happy and you know it,” and taught the alphabet.  The kids were so eager to learn English and the gratefulness they displayed every time we visited was something I’ll cherish forever.

Here’s the classroom I volunteered in

The conditions at this one-room school house were horrendous.  There’s no air conditioning and the kids sit all day in small, cracked wooden desks and chairs.  There were about 30 kids between the ages of four and seven, and one teacher.

Spending time in this classroom was one of the most rewarding experiences I’ve ever had, and these children deserve better conditions for learning.  The surrounding area is completely devastated and they’re locked in a hot, crowded room all day.  One small playground outside, that they could enjoy each day and let out some energy before going back to the classroom, would go so far.  I want to raise money for this school, knowing exactly who it’s going to, and just how much it will be appreciated.

As a full-time student, I’m on the move 24/7, so spending time on traditional marketing won’t work for me. I intend to research the best ways to raise funds via online networks and social media. I’ll blog about this concept regularly, while testing out various methods and ideas to raise money for the school in Shanghai.  Finding parallels between how charities are using current social media, and how I can use them for my smaller project will

This is the area surrounding the school in Shanghai

demonstrate an active attempt at understanding today’s social media tactics and why they are so powerful, even for smaller non-profit groups.

Raising The Money

I’ve never investigated this side of social media, so it will be interesting to see which networks allow the most effective fundraising. Social media isn’t going to raise money on it’s own, but it will help alert an audience about the events and activities that will raise money, and it’s going to do it in a way that’s fun and interactive for network users.


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